Those who must frequently come up with blog or website content know how hard it is to generate interesting topics. The content on a car dealer’s site is a critical part of its automotive SEO campaign, and it goes beyond serving as a container for keywords. Blog posts and articles attract potential customers to the website, get them to remain there by offering something of value, and encourage them to come to the dealership. Below are a few tips to help auto dealers create SEO content that will bring in more customers.
Use Search Engines to Learn About the Industry
When building an automotive SEO strategy from the bottom up, it helps to know what kind of information customers are searching for, especially when it pertains to a brand or a particular dealership. Google has a Suggest feature that can be used to generate new topics. It tells users what people are looking for. For instance, if the user types in “car dealers”, they will get a variety of suggestions beneath the search bar. Any of these can be used to form the basis of a blog post or website article. Because the dealer already knows that people are asking about these topics, they can be assured that they are right for SEO.
Do Some Keyword Research
Just as in the section above, keyword research can be an ideal way to find new topics. Some keyword generation tools take basic keywords and provide different related phrases and iterations. Not only will such tools help dealers find better keywords, they may help the user uncover topics not yet covered by competitors.
Find Out What Customers Want
Car dealers talk to dozens of potential customers every day, both on the phone and in the showroom. All of these people have questions about the dealership’s offerings, and upon observation, a dealer may notice patterns in the questions asked. For instance, if customers frequently ask about vehicle safety features, it may be the right time to write about that topic.
In today’s online world, a car sale starts long before the customer reaches the showroom. When the dealer offers answers to specific customer questions, they offer the customer something valuable and they increase the chances of a successful sale. By following these tips and visiting http://wikimotive.com/automotive-seo, dealers can generate topics that turn into compelling content which will boost the company’s SEO and its bottom line.